Research on Improvement of Credit Evaluation Model for C2C E-Commerce Based on Taobao.com
Lu Li · Modern Computer · 2011
Analyzes the problems of the current credit evaluation system of Taobao.com,and considers transaction amount to the credit evaluation model.This new algorithm reflects the influence of transaction amount and transaction time to the credit value.At the same time provides recent credit value and recent praise rate as reference to reflect changes that transaction time takes on credit value.The new model becomes more reasonable and can reduce the credit speculation effectively.