How Customer Relationship Management is Used for Reference in e-Government Construction
Bin Zhou · 2005
This paper is mainly focused on the analysis of CRM's concept and philosophy in e-Government construction.This paper also discusses the applicability between CRM and e-Government, and the CRM index in e-Government maturity.The conclusion is that the CRM concept and core opinions can be used for reference by e-Government construction,such as planning,programming and popularizing. Finally, several guidelines based on CRM principles for implementing successful e-Government application are provided.