Study on the Payoff Model of Web2.0 Platforms Based on the Two-sided Markets Theory
Yi Zhang · Zhongguo ruankexue · 2009
With the fast development of Internet,more and more new business models have been put forward.especially when individuals are becoming more important than ever,the interactive websites,such as Web2.0,got more attention from both virtual capitals and traditional Internet companies.But till now,It's quite hard to illustrate a successful payoff model for the Web2.0 platforms.Based on two-sided markets theory,this paper analyzed the developing status of China Web2.0 markets,and pointed out this markets also have two-sided market characteristics.According to the two-sided market,the possible payoff models of China Web2.0 market are discussed also.It is hoped that the conclusion of this paper is helpful for the Web2.0 platform companies to find a good payoff model.