Discussion on some issues about implementation of CIS in Chinese enterprises=from the angle of systems engineering
Zhimao Lu · Dalian Ligong Daxue xuebao · 2004
In 1980s, the corporation identity system (CIS) strategy was introduced into China as an advanced market operation concept and a modern advertising theory. CIS has been gradually setting off an upsurge of changes in Chinese enterprises along with the deepening reform and the open policy as well as the increase of the economic construction. This paper introduces the concept of CIS, analyses and discusses some issues about the implementation of CIS existing in the Chinese enterprises. The main representative forms of the problems in CIS and their causes are summarized and explained. The authors also put forward some suggestions and countermeasures on the basis of their research work.