Database and Customer-relation Management
Xia Shi-mang · Journal of Yueyang Normal University · 2002
The technology support of CRM involves such advanced technology as dataware,network,phonetics,multi-media etc.Enterprises can create a CRM eircumstance to communicate with the customers thoroughly via calling centres,marketing centres,distance selling and distance market centres,and electric commercial websites.By means of analizing database and CRM,this paper is aimed at setting up and perfecting a relatively steady and practical scheme in order to offer the strongest web-oriented service.