Reflection and Restatement of Legal Attributes of Goodwill Right
Qiu Yun-qin · Journal of South China Normal University · 2009
Goodwill right does not possess the personality attribute.The reason for disputes of its attributes lies in the misconception that there are double natures of goodwill right referred to as personality and property.The object of goodwill right is goodwill,which is embodied as comprehensive evaluation that the public made for a certain enterprise,and the essence of it is structured information reflecting subjects like enterprises.In other words,goodwill is a result of a series of enterprises' intellectual activities and thus belongs to the category of innovative intellectual achievement.The object of intellectual property right is intellectual achievements and it is a kind of information in essence.Therefore,goodwill right is a kind of intellectual property right with features of itself.