Characteristics and Roles of Opinion Leaders in University Network Community
Du Ying · Journal of Ningbo University of Technology · 2010
Network communities such as network forums,QQ group,xiaoyou.com,kaixin.com,etc.are much welcomed by the university youth.More and more students try to obtain information and seek the sense of belonging from network communities.Thus the concern over such network communities and such internet public opinion has become the precondition and basis for building a harmonious network environment and cultivating healthy network culture.The paper discusses the features of the network communities,analyzes the characteristics of students' opinion leaders and the roles they play and offers the reference frame for the scientific management of students' opinion leaders.