Networking Strategy of Regional Travel Agencies——A Case Study of China Travel Service of Quanzhou
Junliang Chen · 2008
Branding,grouping and networking are the operating strategies of many large and medium-sized travel agencies.They now face the problem how to build a widely distributed and multi-node network of distribution agents according to their own characteristics,thus enabling enterprise to achieve competitive advantages.This paper studies China Travel Service of Quanzhou in the implementation of networking strategy,providing beneficial reference and exploration for the developing of many other regional agencies either.