GIS:A New Favorite in Business
Zhang Yi-hu · Shandong Electronics · 2005
Since the very beginning of corporation, most of the enterprisers have been planning their own business strategy with a map: the opening scheme of a shop in a district, the delivery system in a city, the selling plan for an area, the business network across the country, and even the supply chain stretching to overseas market. While the enterprisers enjoying the reform brought by information system, a familiar but also net application, GIS, came out. GIS can replace the real map which hanged on the wall, integrate geography information with business application; change the observation manner of the enterprisers, and serve the decision makers of the enterprises. This paper introduces the application of GIS in business, illustrates the important meanings of GIS in integrating business system and building strategic support system in the era of increasingly complex, broad, and competitive business environment.