Data Mining Technology in the Electronic Commerce Recommendation Applications
Zheng Sha-jun · Computer Knowledge and Technology · 2011
With the popularization of Internet application and the rapid development of electronic commerce,electronic commerce recommendation system has gradually become the IT technology is an important research content,has got more and more attention of researchers.A perfect electronic commerce system should not only on-line transaction function,but also should be able to adopt commercial intelligence analysis technology for commercial operation to provide support,especially in such an age of information explosion.Nowadays electronic commerce system accumulated a large amount of data,the enterprise wants through to these information is effective use of tissue,to be able to gain favor business operation,to improve the competitiveness of the information.The demand for the electronic commerce data mining technology research.