An Experimental Research of Invalidation of the "Two Losses Should be Integrated" Code Rule

Qinglin Zhang · Journal of Southwest University · 2008

To avoid the sadness induced by losses,people usually ingeniously use the code rule of two losses should be integrated.But this code rule is not always valid.In the condition of small losses,the code rule of two losses should be integrated is invalid.This paper discusses the result of a research through cognition economical rule and ecological rationality and holds that the future research should take comprehensively consider Thaler's four code rules.

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