Analysis and Research on the Communication Process of Enterprise Internet Public Opinion Based on Web2.0
Qi Dong · Information Sciences · 2011
The rise of Web2.0 has changed the transmission mode of network information,and it also has an impact on the transmission of the internet public opinion.This paper studies the spread of the theory of internet public opinion,and proposed the process model of internet public opinion based on Web2.0.In this paper,The author take the golden crab bucketincident of KFC as an example to analysis the process model of internet public opinion.And analysis the effect on the transmission of the internet public opinion from the aspects of the media,enterprise and Internet users.In the end,The author do a summary of the research.