Features of sports events publicity in microblog era
XU Shao-wen · Journal of Sports Adult Education · 2011
Recently the microblog has become a favorite way of social communication which has brought about great influence to people's daily life and it also has become a new way of publicity which has been used in the sports events news reports.The paper discusses the publicity ways and features of microblog and analyses the new characteristics of the sports events in the microblog era,taking the World Cup in South America and the Guangzhou Asian Games as examples.