Semantic Fuzzy Calculation and Product Recommendation Based on Online Reviews
Yuan Li · Journal of Guangxi Normal University · 2010
Based on consumer psychology and sentiment analysis,using consumption motivation type theory,fuzzy modeling for the evaluation and emotion of online review texts is proposed and corresponding fuzzy corpus is established.A calculation method of comprehensive evaluation and emotion with respect to the consumer's preference for product attributes is obtained.Furthermore,values of evaluation and emotion are regarded as reasoning antecedents.The establishment of fuzzy inference rules recommendation to consumers of four different motivations is received as the consequent.The validity of the proposed method is proved by experimental results.