Decision on Enterprise Advertisement Expenses under the E-Commerce Environment
LI Zhi-cheng · Journal of Wuhan Automotive Polytechnic University · 2002
The game characteristics of enterprise advertisement competition are analyzed and a simple game model of enterprise advertisement expenses is established. The major influence of E-commerce environment on the enterprise advertisement decision is researched with regard to market information feedback and enterprise response time. The influence of decision repetition times, non-rational decision and incomplete information on enterprise advertisement expenses is also analyzed.