New PageRank optimization algorithm

WU Hong-li · Computer Engineering and Applications Journal · 2012

Search engines repeatedly return currently popular pages at the top of search results,popular pages tend to get even more popular,while unpopular pages get ignored by an average user.In order to escape from this problem,an improved ranking function and effective Web user model are employed,and a New PageRank Optimization(NPRO)algorithm is provided.Experimental data show that the provided algorithm can attain unbiased Web ranking.

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