A Preliminary Study of Data Mining Technique for E-commerce Application
Mao Ke · Journal of Institute of Surveying and Mapping · 2003
Ecommerce is an important application of data mining technique. This application requires integrating the advantages of Web, GIS and Ecommerce into an entity, which involves in such components as data obtaining, database creating, and data mining. Ansari et al. proposed a basic architecture to integrate these components for applying data mining technique to the Ecommerce. The paper expands and improves this architecture. Detailed discussions have been given to such issues as data sources, data types, data obtainer, data transformation, database generation and searching rules establishment. Examination is also given to the specific application of data mining in Web GISbased Ecommerce. Finally, the paper discusses the goals of data mining technique for Ecommerce application and the difficulties of implementation such technique in the real world.