Game Theory Analysis of Intercultural Factors of Network Commerce Information
Liu Yuan-zhen · Guoji jing-mao tansuo · 2008
This paper, based on the game theory, analyzes the intercultural factors of network commerce information, focusing on the language and cultural choices in the condition of complete information static game and complete information dynamic game. It points out that enterprises should take different intercultural strategies according to different stages of development of trade and product features, so as to provide reference and service for the enterprises engaged in international e-business, and to help them to explore the foreign market effectively.