Evaluation of Brand Competitiveness Based on Blind Number and Triangular Fuzzy Number
Yina Ma · Journal of Kunming University of Science and Technology · 2014
This paper constructs an evaluation model of brand competitiveness based on blind number and triangular fuzzy number. The model makes up the deficiency of the evaluation method of blind number in dealing with fuzzy information. The empirical research shows that the mode can reasonably evaluate the brand competitiveness which contains several uncertainties including fuzziness,which provides a new perspective for brand-competition evaluation.