Experience Marketing: The Roll Booster for LBS
Xiao Bo Yang · 2006
Experience marketing has become a main marketing idea in this century.LBS acts as a very important role in mobile communication.It is useful to bands the experience marketing together with LBS.Only in this way could LBS has a very excellent future.This essay analyzes some things such as the experience marketing,the character of LBS and at last puts forward some strategy about the experience marketing in LBS.