Strategies of Information Exchange in Product Crisis
Han Quanhu · Keizai keizai · 2012
When dealing with product crisis to keep information smooth and effective,the enterprise should build private crisis communication system inside itself,train personnel's ability to deal with information,monitor personnel's blogs and microblogs,and establish harmonious relations with government and trade association.In the outside,apart from communicating with media and customers effectively,the enterprise should exchange ideas with the government and trade associations,eliminate crisis by means of their influence,and regain customers' trust by public opinions.Through effective communication outside and inside the enterprise,the enterprise will reduce the impact and harm from crisis,even change the crisis into an opportunity,rebuild its image and realize its sustainable development.