A Semantic Similarity Based Method of Keywords Generation in Applications of Enterprise Advertising of Search Engine
Jun Liu · Computer Knowledge and Technology · 2008
With the rapid development of network technology brought about by economic globalization and fierce challenges,a growingnumber of enterprises started to attach importance to Network Marketing.Search engine marketing is one of the most commonly usedmethods.And how to choose the right keywords to get better advertising results in the search engine marketing is an important issue.Thispaper aims at keywords generation problems,and proposes one effective way to generate keywords,which is based on the kernel-based se-mantic similarity.