The Factors Influencing Information Demand and the Countermeasures

Sha Guo · 2004

The information demand can effectively bring about the development of social economy, but the demand of information in realistic life is obviously insufficient. The obstructive factors exist in the information environment, information product, information consumer's personal ability and the value in information consumption. So we should take measures in two aspects (1) strengthening the control of realistic requirements and (2) attaching importance to the development of potential information demand to clear up the effect of the obstructive factors in information demand.

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