Study on Famous Brand Stratagem Based on Knowledge Economy
XU Jian-suo · Journal of Henan Normal University · 2006
New circumstance of our country corporation being faced with and the mode of knowledge pullulating are analyzed in this paper.A soft framework of the development of name brand is presented through the theory analysis,and inherent power is indicated.In view of these theories,the system project of famous name brand stratagem and its soft framework are presented,and these theory provides theoretic foundation and rules for enterprises.