Thinking on Marketing Management for Power Utilities
Zhiwen Liu · Electric Power Technologic Economics · 2005
With the deepening of power sector reform,the traditional management idea and method are no longer suitable for the new development and therefore it is necessary to study power marketing under new market environment.This paper proposes a series of new marketing ideas such as customer first,image leading,total marketing and marketing according to law as well as measures to be taken to overcome existing problems such as weak market recognition,behindhand marketing system,low service standard and difficulties in electricity sales revenue collection.