Research on customer relationship management for small and medium enterprises based on SaaS
Xiaohong Chen · Computer Engineering and Applications Journal · 2009
Customer relationship management is one of the key factors to the development of enterprise’s core competitiveness, and the pattern of traditional customer relationship management is unable to satisfy the demands of the vast numbers of Small and Medium-sized Enterprises(SMEs).By discussing the new concept of SaaS and the differences between the traditional model and SaaS model,this paper analyzes the advantages of SaaS model-based customer relationship management for SMEs.A solution is proposed to SaaS model-based customer relationship management,and a logical architecture is also constructed.To SMEs,some problems which should be concerned about during the implementation of SaaS model-based customer relationship management are pointed out.