On Creation of Service Brand of Guangzhou Open University
Min Du · Journal of Tianjin Radio and Television University · 2010
Creating the service brand is very important for the development of RTVU.Combined with the actual situation of Guangzhou Open University,the paper analyzes five conditions and gives some countermeasures to create the service brand,namely establishing the service sense,improving service quality,completing teaching service quality guarantee system,establishing service standard validation mechanism,setting up incentives and evaluation system,and strengthening cultural construction.