Web Mining and Its Applications in Electronic Commerce
Hou De-wen · Computer Technology and Development · 2006
As a brand new technology to transact information,Web mining is being payed maximum attention.Electronic commerce is a new business mode.Applying data mining to electronic commerce has become a hot issue.This paper introduces Web mining,explains its mining method and process,and sets forth its typical application in electronic commerce.In the end,an electronic commerce example is given in detail.