Desip and Implementation of Customer Relation Management System of Nestle China Ltd.Water Business Unit
Qiav Xiang, Ruonan Rao · Microcomputer applications · 2007
Home and office businesses have distinguished characters such as tremendous customers and transactions,and compli- cated business procedures.Nestle's existing CRM system which is based on Unix is difficult to be applied into China market due to some unsolvable problems.This article introduced the CRM system based on.Net and data warehouse technologies developed by Nestle China Ltd.This CRM system is now being run in the Water Business Unit of Nestle China Ltd.successfully.