Method Research of Network Product Bundling Based on Association Rules and Collaborative Filtering
Lin Wen-long · Computer and Modernization · 2009
With the development of e-commerce,marketing strategy of bundle sales is gradually applied to sites.In the paper,data mining technology is applied to the bundle sales.After data preprocessing,it notes that how to take advantage of association rules to complete product bundling,and locate the product bundling and recommend to the target users by collaborative filtering.Finally,a binding goods recommended system architecture is established to reflect the entire process method.