The Application of Corporate Identity System(CIS) in Chinese Salt Industry Companies and Salt Brands
Yuehua Zhao · Journal of Salt and Chemical Industry · 2012
Corporate Identity System is a systematic engineering method,which aims at promoting corporation's image building in an all-round and orderly way.The introduction of this system has become a long-term competitive strategy of Chinese salt especially table salt industry companies.The establishment of Corporate Identity System on salt industry companies could be realized in the principle of a clear-specified inner parts,framework as well as function,by such important measures as optimizing brands' image design,respecting public relations and advertisement,improving quality and service,and implementing the overall planning and development.