A study of persona-based conception design methodology and prototype system
LU Chang-de · Modern Manufacturing Engineering · 2009
Most design methodologies used for product design start from recognizing the need for a product.Whereas traditional marketing researches have taken lots of time and energies on abstract the regular requirements from whole customer interviews,but few consumers could be real satisfied indeed.Proposes a Persona-Based Conception Design Method(PBCDM)for product research and development.First,as to meet the furthest satisfaction of consumer,analyses the strongpoint of persona application into product research and development,and suggests that product design should starts with the user archetypes and always take user aim and requirements analyses as primary task and kernel during the whole program of product research and development.Next,illustrates the PBCDM work theory and discussed how to construct the prototype system.Last,a case is given to validate PBCDM.