Research of mixed mining algorithm based on Web logs
Jie Shen · Journal of Yangzhou University · 2007
Under the environment of e-commerce,this paper puts forward a model named MMA(mixed mining algorithm) in order to extract customer's interest according to Web logs.Synthetically considering the browse and purchase behavior,this model has overcome the deficiency of access mining or association rule mining simply.Therefore it can effectively capture the customer's interest,obtain the potential business opportunity and offer individualized services to the user.