Application of marketing conception in nursing management of perinatal room
Chen Hui-juan · 2004
In order to meet the need of Socialism market economic reform, the author applied the marketing conception into nursing management of perinatal room, and took product and service, price, propaganda, sale and human resource as five basic marketing means. The author helped to improve communication between nurses and lying-in women, increased the consciousness of guests, emphasized the active exploitation of the market and showed the value of delivering nursing by introducing happy birth, home style birth room, the whole-process birth accompany, medical staff calling, ceremony for birth, antalgic delivering and so on.