Dilemma and Breakout: the Innovation and Development Strategy of the Local Party Newspapers in the New Period
Wang Yu-zh · 2014
This paper combs development of digital transition strategy of local party newspapers in 2013, analyses realistic environment, development of dynamic and innovative ways of local party newspapers, thinks that new communication environment has accelerated local party resource depletion. Leveraging low cost, flexible operation of the micro platform enhanced mobile influence, narrowing distance of propagation and audience, core of culture communication soft content is rational circumvention relative weak, feasible breakthrough.