An Analysis and Design for e-Book Marketing Management Information System Based on UML
Yang Su-rong · Computer Knowledge and Technology · 2007
In our research, we integrate three types of e-Commerce, i.e., B2C (Business to Customer), C2B (Customer to Business), and C2C (Customer to Customer), to strengthen marketing and CRM (customer relationship management); in addition, we employ four cycles of consumer behaviors (i.e., awareness, compare, bargain and service to develop an e-Book Marketing Management Information System. Our work is based on the UML object-oriented method to describe the architecture and the analysis and design method for e-Book Marketing Management Information Systems.