Research on the Strategy of Relationship Marketing of Sports Lottery
Pan Yong-hui · Tiyu kexue · 2007
Based on the data of the lottery customers in Hubei province,this paper discusses the connections among relationship activities,relationship quality,relationship benefits and customer asset by using the structural equation model.According to this,the influencing factors of the customer relationship management in lottery industry are analyzed and suggestions on the sustainable development of sports lottery are put forwarded.