Research and Application of Web Usage Mining Technology Oriented E-Commerce
Kong Li-ping · Computer Technology and Development · 2008
With the deep development of E-commerce,lots of interactive data between the website and users are produced,however the implicit knowledge in the data have not fully mined and utilized.In the ever more intense competitiveness in E-commerce markets,it is important for E-commerce enterprise to understand users'navigational patterns in website.Firstly,presents the definition and full architecture of WUM.Secondly,many new advances in major steps of WUM are elaborated and analyzed,including data collection,data preprocessing,patterns discovering,patterns analysis.Finally,gives the comparison of traditional E-commerce structure model and WUM-based one and then the applications of the web usage mining in the field of E-commerce are deeply analyzed.