Agent Reply Strategy Based on E-commerce Environment
Dongmei Han · 2004
This thesis researches on how traditional agents take active strategies to show their value in SC facing new marketing modes such as e-commerce, big-scale retail enterprises etc. The article analyzes the threats and challenges that agents are confronting at present. And then it suggests that agents should build itself brand, differentiating market etc. It also helps agents know the present furious market environment soberly and take effective update and transformation strategy under new marketing mode.