Design and Implementation of a CRM SystemBased on Distributed Database
Zhao Wenyu · Huadong Li-Gong Daxue xuebao · 2004
Based on CRM's theory and application, this paper studied the data structures and functions for customer relationship management. It also presents a CRM system framework with a hierarchical structure, based on the study of E-commerce and enterprise's informatization. Through analyzing the management of enterprise and sale service, it established the implementation of CRM using distributed database technology.