Constraint-based Association Rule Mining in CRM
Yunlong Zhu, D Program · Computer Integrated Manufacturing Systems · 2004
The deepening of analytic function is one of the significant trends of CRM and the analysis of cross-selling is one of the important parts in CRM-analyzing. According to the enterprises' needs, two kinds of problems are described and analyzed, which exist in cross-selling. And then two algorithms of mining constraint-based association rules are presented according to the characteristics of these two problems. In the first algorithm, the rule's antecedent is specified and it's consequent is constrained, and in the second algorithm, the rule's consequent is specified and its antecedent is constrained. It is shown in the results of the numerical simulation that the outcome of the mining can support cross-selling effectively.