The legal nature and countermeasures of the Olympic web identity in China

Yuchao Zhang · journal of physical education · 2004

As the rapid development of the electrical business,the image and value of Olympic games have been greatly extended in the websites.In order to make clear the legal nature of the Olympic web identity in China and prevent it from injuring in the web,by using the methods of documents collection and logic analyses,this article investigated the relation between the mark and the Olympic web identity.The results showed that China had got special statues and commercial laws to protect the Olympic marks, while there were no laws to protect its web identity at present,so we have to depend on some correlative organizations to mediate and intercede the problems.Some measures are proposed to reinforce the laws-making,administration-consummating and judicatory almsgiving.

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