On Advertisement Translation in the Light of Relevance Theory
Lihua Zhang · Journal of Qinzhou University · 2008
According to relevance theory,advertisement translation can be defined as a dynamic process of ostensive-inferential interpretation.The essence of advertisement translation is seeking the optimal relevance in the cognitive process of ostensive inference.The success of advertisement translation depends on the validity of advertisement translation.To improve the validity of advertisement translation,appropriate translation strategiesare intended to be used for realizing the equivalent function of the original advertisement and the translated one.