Enterprise Blog Marketing Application Research Based on 4C Theory
Zhang Guang · Commercial Research · 2010
With the rapid growth of blog users in the world,blog comes into social life quickly. It becomes one of the internet-based basic services and brings a series of new applications. So a new value chain is created,whose core is blog. Based on 4C marketing theory,the paper thinks that blog marketing method is more conducive to direct communi-cation with customers,reduce the communication and marketing costs,improve the competitiveness of enterprises and enhance corporate image.