Frame analysis of the reports and reviews on "Li Gang Gate" in sina micro-blog

Gao Yi-yi · Journal of Nanjing University of Posts and Telecommunications · 2011

This paper attempts to do a frame analysis of the reports and reviews on Li Gang Gate in the micro-blog of sina.Seven classic frames such as distribution of responsibility,conflict,human interests,consequences,moral values and power compression are taken to study the distribution and fluctuation in the whole process.As well as analyzing the relevance of the frames of main reports and reviews,the impact of the former's tone on the latter's position is also investigated.Studies show that the frames of main reports are well-distributed,while the reviews are more focused on power compression frame.The correlation of the former's tone and the latter's position shows an obvious frame drift,which tells that micro-blog doesn't lead the public opinion but rather present it.

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