Discussion on Xinhua Bookstores' Launching an Item of Reading Room Service
Qin Wen-fen · Journal of Anhui Business College of Vocational Technology · 2003
As to the reading service launched by Xinhua bookstores, this presentation has explained its problems, quality, environment, designing, ways and means. In order to meet readers' needs and promote economic and social benefits, this article probes into the problem of developing bookstores should come up with new marketing tactics appropriate to markets.