Strategies of channel building of Hu'nan Telecom
Tao Deng · Journal of Changsha Telecommunications and Technology Vocational College · 2010
Channel is an important link among product,service and customer.Customer characteristics and product attribute determine the differentiation of different channels in service and marketing functions,that is,one channel cannot satisfy all the customers' service demands,and also cannot carry all products sales.To further enhance the customer-oriented marketing efficiency and service quality,it has become an urgent problem needed to study and solve that which developing strategies Hu'nan Telecom should take for its channel building to adapt the needs of all services operation.