Strategy of personalized electronic commerce based on Web usage mining
Ping Fu · Information technology newsletter · 2005
Electric commerce is a fire-new business mode,and Web data mining is a promising new technology to transact information.With business information and data being increased exponentially,it is becoming a hot issue for corporations to analyze and utilize the information.This paper firstly introduces the definition of Web data mining and its processes.Then it discusses mainly techniques of Web mining.At last,the application strategies of Web usage mining in personalized electronic commerce are discussed.