USING SOCIAL NETWORKS FOR ASSESSING COMPANY SALES AND MARKETING PROGRAMS
Vance Tomchalk · 2013
During the course of an extended sales period for a company’s given product line, there are many events that affect the success of its sales. Some of these events include economic downturns, unforeseen shortages and delays that effect the supply chain for the product, and product quality issues that change the perception of the product as a safe and cost-effective choice. In many instances, these events can be tracked by analyzing the signals and messaging present in the social networking media. This analysis requires careful consideration, which the metrics provided by software tools and algorithms lend considerable aid.