Keywords' Commercial Value Analysis in Web Search Access Logs
Liyun Ru · Journal of Guangxi Normal University · 2010
Most of the traditional sponsored search algorithms only concentrate on semantic similarity of keyword and ads,but this similarity doesn' t mean that the user intent to buy the product,namely,it doesn' t mean that the search keyword has commercial value.This paper focuses on keywords' commercial value,analyzes the relationship between keyword' s commercial value and its features like part of speech,length,popularity,and performs some qualitative analysis,which may be helpful for keyword-related advertising and keyword suggestions.